Kwisikwere esisembindini wesixeko, ilori ekhazimlayo ye-LED yeqonga lomboniso wendlela iye yavela kancinane, yaguquka ngoko nangoko yaba yinqanaba langoku elihambahambayo. Iscreen esikhulu, esinemibala egcweleyo ye-LED sibonise iividiyo ezinenkcazo ephezulu ebonisa imigca yemveliso ye-Nike yamva nje, etsala inani elikhulu labadlula ngendlela.
Lo ibingumboniso osuka kukhenketho lwentengiso lwangaphandle lukaNike. Ngokuziphendukela okuqhubekayo kweendlela zokuthengisa, iilori ze-LED ze-roadshow zesiteji ziba sisixhobo esinamandla kwiimpawu ezaziwayo zokukhuthaza iimveliso zabo ngaphandle, ukubonelela ngesisombululo esitsha kwiimpawu zamazwe ngamazwe ezifana ne-Nike ukungena kwiimarike zendawo.
Inqanaba leMobile, iTekhnoloji ixhobisa unxibelelwano lweBrand
Ilori yenqanaba lomboniso wendlela ye-LED, ekwabizwa ngokuba yilori yangaphandle yedijithali yemidiya yeselula, liqonga elitsha lentengiso yangaphandle edibanisa uyilo lwale mihla lweemoto kunye nobuchwepheshe besikrini sombala we-LED. Yaphula imida yendawo yentengiso yemveli yangaphandle, iguqula iindawo ezizinzileyo zibe ngamaqonga ahambahambayo.
Kwiimpawu zezemidlalo ezifana ne-Nike, le lori yeqonga ehambayo inokuqhutywa ngokuthe ngqo kwiindawo zorhwebo, malunga namabala emidlalo, kunye nakufuphi neekhampasi. Isikrini sayo esikhulu esinombala ogcweleyo sibonisa ngokuguquguqukayo iinkcukacha zemveliso, zincediswa yinkqubo yesandi yobuchule, idala amava ophawu oluntywilayo.
Lo mboniso uphucukileyo wetekhnoloji ulungelelaniswa ngokugqibeleleyo nefilosofi yophawu lukaNike "yokusungula izinto ezintsha, ezemidlalo, kunye nethekhnoloji," ukomeleza umfanekiso wophawu kwiingqondo zabathengi.
Izinto ezine eziluncedo, iSixhobo esinamandla sokuKhuthaza ngaphandle
Xa kuthelekiswa neendlela zokuthengisa zemveli, iilori zenqanaba le-LED zibonelela ngeenzuzo ezibalulekileyo kwintengiso yangaphandle.
Ukuhamba okuphezulu kunye nokuguquguquka okungenamkhawulo. Iilori ze-LED ze-roadshow azikhawulelwanga ngendawo kwaye zinokusetyenziselwa ukuhlangabezana neemfuno zabathengi kuyo nayiphi na indawo yemarike ekujoliswe kuyo-izitrato eziphambili, iindawo, iindawo zokuhlala, izithili zorhwebo, kunye nokunye. Oku bhetyebhetye kuvumela iibrendi ukuba zifikelele ngokuchanekileyo kubaphulaphuli ekujoliswe kubo.
Ibukeka iyamangalisa kwaye inomtsalane. Ukusebenzisa i-high-definition, i-LED egcwele imibala yangaphandle ibonisa i-LED, ihambisa imiboniso efana nobomi kunye neenkcukacha, ibonisa umxholo ngokucacileyo nakwilanga elithe ngqo. Umxholo wevidiyo onamandla ubandakanya ngakumbi kuneentengiso zoshicilelo zemveli, ushiya umbono ongapheliyo.
Indleko-esebenzayo kunye nokonga ixesha. Ukuphelisa izinto ezininzi eziphazamisayo zokwakha, ezinjengokonakala kwemekobume, ukuxinana kweemoto ezindleleni, nongcoliso lwengxolo, konga ixesha, umgudu nexhala. Akukho mfuneko yokuthenga ihardware exabiso likhulu njengabadlali bevidiyo, uqeshe amagcisa akhethekileyo, okanye uqeshe izixhobo ezintsonkothileyo zeaudio-visual kunye nezigaba ezifunekayo kwimisitho.
Ukusasazwa ngokukhawuleza kunye nempendulo eguquguqukayo. Xa kuthelekiswa nokuseta iminyhadala yemveli, iilori zenqanaba le-LED zisusa ukufakwa okudinayo kunye nenkqubo yokuqhaqha; umgangatho ophezulu unokusekwa kwisiqingatha seyure nje. Oku kusebenza kakuhle kuvumela iibrendi ukuba zibambe amathuba emarike adlulayo.
Usetyenziso olwahlukeneyo, Iimeko zeBrand eziBandayo
Iilori ze-LED ze-roadshow zinezicelo ezahlukeneyo ekukhuthazeni uphawu, ukubonelela ngezisombululo kwiimpawu zezemidlalo ezifana ne-Nike.
Imiboniso yokuQaliswa kweMveliso: Ezi lori zingasetyenziselwa ukuqaliswa kwemveliso emitsha kunye neziganeko zokuthengisa, ukubonisa iinkcukacha zemveliso kunye neempawu ezivela kwii-angles ezininzi kwisikrini esikhulu, esiphezulu-definition. I-Nike inokusebenzisa eli nqaku ukubonisa ukuqhubela phambili kwezobuchwepheshe kunye neengcamango zoyilo zeeteki zayo ezintsha.
I-Live Event Broadcasting: Ixhotyiswe ngenkqubo yesandi sobuchule kunye nezixhobo zokusasaza ividiyo, ezi lori zinokusasaza iminyhadala yemidlalo ephilayo kunye neziganeko ezinkulu. I-Nike inokusebenzisa eli nqaku ukusasaza imisitho emikhulu yezemidlalo kunye nokwabelana ngamaxesha anomdla nabathengi.
Intengiso yamava asebenzayo: Izithuthi zinokuxhotyiswa ngezixhobo ezisebenzisanayo, ezivumela abathengi ukuba bafumane amava ngokuthe ngqo kwimveliso. Le ndlela yokwazisa isebenzisana kakhulu inokwenza nzulu ukuqonda kwabathengi kunye nembono yegama elungileyo.
Ukukhuthazwa komboniso wendlela: Iindlela zokukhenketha zingenziwa ngokwezifiso ukuhlangabezana neemfuno ezithile zemarike kunye nokugubungela iimarike ekujoliswe kuzo. I-Nike inokwenza ngokwezifiso umxholo wokukhangisa ukuze uhambelane neempawu zesixeko ngasinye, ukuphucula ukusebenza kwentengiso.
Ukujonga Phambili: IiNdlela eziNtsha kwiNtengiso yeMobile
Njengoko iilori zomboniso wendlela zikhenketha izixeko kwilizwe liphela, le ndlela intsha yokukhuthaza uphawu itshintsha ubume bentengiso yemveli yangaphandle. Sikholelwa ukuba iibrendi ezininzi ziya kwamkela le ndlela intsha yokuthengisa, ivumela imiyalezo yabo ukuba ifikelele kuzo zonke iikona zesixeko ngamavili. Iilori ze-LED ze-roadshow ziba yibhulorho ebalulekileyo edibanisa iimveliso kunye nabathengi, inceda iibrendi ezifana ne-Nike ukuba zifumane ingqwalasela enkulu kunye nokuqondwa phakathi kokhuphiswano lwemarike.