1. Ukudala iSelfowuni "iTrafikhi yokuThwelwa": Amandla okuPhumelela kweNdawo kwiikharavani ze-LED

Umceli mngeni ophambili wentengiso yangaphandle ulele ekwaphuleni imida yeendawo ezimiselweyo. Ikharavani ye-LED, "isikhululo semidiya esiphathwayo," sinikeza impendulo. Uyilo lwayo lweemodyuli luvumela utshintsho olukhawulezayo. Inokusasaza bukhoma imveliso entsha kwindawo yokuthenga kusasa, ihambe iye kuluntu kunxibelelwano lwabazali nomntwana emva kwemini, emva koko isasaze amabali ebhrendi kumnyhadala womculo ngokuhlwa, ifikelela kubaphulaphuli abaninzi imini yonke.

Xa kuthelekiswa nomboniso omileyo weebhilibhodi zemveli, imbonakalo eguquguqukayo yeekharavani ze-LED zingena kakhulu. Kwizitrato ezixakekileyo, iividiyo zokubonisa imveliso eziboniswa kwizikrini zenkcazo ephezulu ngoko nangoko zithimba ingqalelo yabo basemva kweefestile zemoto. Kwiimarike ezixineneyo, ukuskrola ulwazi lwentengiso, oludityaniswe nesandi kunye neziphumo zokukhanya, kunokuguqula abadlulayo ukuba babe ngababukeli abalindileyo. Uphawu lwesiselo lwakhe lwasebenzisa iikharavani ezintathu ukwenza imatriki yentengiso ehambayo ecaleni kweendlela eziphambili zesixeko, iqhuba ukonyuka kwe-37% kwintengiso kwiivenkile ezikufutshane ezikufutshane kwisithuba seveki.

Ukuguquguquka kwayo kuphelisa imiqobo yokusingqongileyo. Kwiinkampu ngaphandle komthombo wamandla osisigxina, inkqubo yamandla ekharavani eyakhelwe-ngaphakathi ivumela ukuba idlale amaxwebhu ophawu. Nokukhanya kwelanga kwasemini emaqanda, isikrini silungisa ngokuzenzekelayo ukukhanya ukuze kuqinisekiswe imifanekiso ecacileyo. Nokuba kunemvula, umphandle wekharavani etywiniweyo iqinisekisa ukuba imisebenzi yokwazisa iyaqhubeka, ivumela imiyalezo yophawu ukuba ifikelele kubaphulaphuli ngaphandle kwemiqobo yemozulu.

2. Ukudala i-Immersive kunye ne-Interactive "Injini yamava": I-Engagement-Creating Power of LED Caravans

Isitshixo kwintengiso eyimpumelelo yangaphandle ilele ekuvaleni umsantsa phakathi kweebrendi kunye nabaphulaphuli. Iikharavani ze-LED zonyusa itekhnoloji ukwenza amava antywilayo kunye nokunxibelelana.

Ukukhuthazwa ngaphandle kwe-intanethi yempahla yabathengi ehamba ngokukhawuleza (i-FMCG), ikharavani inokuguqulwa ibe "isikhululo samava eselula." Iindwendwe zikhetha incasa ezizithandayo kwiscreen, kwaye umatshini wokuthengisa wekharavani owakhelwe ngaphakathi ukhupha imveliso ehambelanayo. Yonke le nkqubo ikhokelwa sisikrini, ukulungelelanisa amava ngelixa uqinisa imemori ye-brand ngokusebenzisa intsebenziswano ebonakalayo. Uphawu lobuhle lwakha lwasebenzisa ikharavani kwiphulo "lokulinga izimonyo ezichanekileyo", apho isikrini sathatha iimpawu zobuso kwaye sabonisa iziphumo zokuzihombisa ngexesha lokwenyani. Eli phulo litsale amabhinqa angaphaya kwewaka laze lazuza izinga loguqulo ngaphandle kweintanethi lama-23%.

Okubaluleke ngakumbi, inika ingxelo yedatha ekhawulezileyo. I-backend yesikrini inokulandelela idatha efana nenani lokusebenzisana, ixesha lokuhlala, kunye nomxholo odumileyo, ukunceda iqela lezentengiso lilungise izicwangciso ngexesha langempela. Ukuba ividiyo yedemo yemveliso ifunyenwe iphantsi ekubandakanyekeni, inokutshintshela ngokukhawuleza kumxholo wokuphonononga obandakanyekayo, ukuguqula ukuthengisa kwangaphandle ukusuka kwintengiso eyimfama ukuya kwimisebenzi ekujoliswe kuyo.

Ukusuka kwi-mobile coverage ukuya kwintetho eguquguqukayo, ukusuka kwinguqu esebenzisanayo ukuya kuhlengahlengiso lwendalo esingqongileyo, iikharavani ze-LED zidibanisa ngokunzulu ukutsha kwetekhnoloji kunye neemfuno zendawo, ukubonelela ngesisombululo esijikelezayo sonyuselo lwangaphandle oludibanisa "ukushukuma, umtsalane, kunye namandla okuguqula", ibe sisixhobo esibalulekileyo kwiimpawu zale mihla ukoyisa imarike ngaphandle kweintanethi.