Kwi-pulse yeso sixeko, uhlobo lwentengiso lufumana utshintsho olungazange lubonwe ngaphambili. Njengoko iibhodi zentengiso zemveli ngokuthe ngcembe zisiba ngasemva kwaye izikrini zedijithali ziqala ukongamela isibhakabhaka sasedolophini, iitreyila zentengiso ye-LED, kunye nokushukuma kwazo okwahlukileyo kunye nomtsalane wetekhnoloji, zichaza ngokutsha ixabiso lemilinganiselo yentengiso yangaphandle. Ngokutsho kwe "2025 Global Advertising Forecast" yamva nje ekhutshwe yiGroupM (GroupM), i-digital out-of-home advertising (DOOH) iya kwenza i-42% yenkcitho yentengiso yangaphandle iyonke, kunye ne-LED screen trailers, njengabathwali abaphambili balo mkhwa, baba yintandokazi entsha kwintengiso ye-brand ye-17 yonyaka.

Ukwaphula amakhamandela esithuba: ukusuka kumboniso osisigxina ukuya ekungeneni kwihlabathi

Kwindawo engundoqo yezemali yaseLujiazui e-Shanghai, isithuthi sokukhangisa esihambahambayo esixhotywe nge-P3.91 i-high-definition ye-LED isikrini sidlula ngokukhawuleza. Iintengiso eziguquguqukayo kwisikrini zihambelana nezikrini ezinkulu phakathi kwezakhiwo, zenza "isibhakabhaka + umhlaba" imodeli yonxibelelwano enemigangatho emithathu eyandisa ukuvezwa kophawu ngama-230%. Xa kuthelekiswa nemithombo yeendaba yangaphandle, iitreyila zesikrini se-LED ziye zaphula ngokupheleleyo imida yendawo, ziqhelana neemeko ezahlukeneyo. Nokuba kukwiindawo zenkonzo yendlela ephezulu, iindawo zeminyhadala yomculo, okanye iindawo zoluntu, banokufikelela “naphi na apho abantu bakhoyo, zikhona iintengiso” ngentshukumo eguquguqukayo.

Oku kuguquguquka akupheleli nje kwindawo ebonakalayo kodwa kuphinda kuguqule ukusebenza kakuhle konxibelelwano. Ngokoqikelelo lwe-QYResearch, imarike yophawu lwentengiso yangaphandle yehlabathi iya kuqhubeka ikhula kwizinga lokukhula elihlanganisiweyo lonyaka le-5.3% ngo-2025. Ukufikelela okuguquguqukayo kwesakhono setreyila yesikrini esiphathwayo kunciphisa ixabiso ngewaka ngalinye lemibono (CPM) nge-40% xa kuthelekiswa neentengiso zemveli ezimile. E-Jiangsu, uphawu loomama nolusana lufumene i-38% yezinga loguqulo ngaphandle kwe-intanethi ngokhenketho lwezithuthi eziphathwayo, oluxhaswe ngamakhuphoni omboniso wendlela ekwindawo yevenkile. Eli nani liphindwe kayi-2.7 elo leentengiso zemveli zangaphandle.

Uvulindlela woNxibelelwano oLuhlaza: ukusuka kwindlela yokusetyenziswa okuphezulu ukuya kuphuhliso oluzinzileyo

Kumxholo wokungathathi hlangothi kwekhabhoni, iitreyila zesikrini se-LED zibonisa izibonelelo ezizodwa zokusingqongileyo. Inkqubo yayo yokugcina amandla ombane, idityaniswe namandla aphantsi esikrini se-P3.91, inokufezekisa ukusebenza okuluhlaza kwiiyure ze-12 ngosuku, ukunciphisa ukukhutshwa kwekhabhoni nge-60% xa kuthelekiswa nokukhangisa kwendabuko yangaphandle.

Olu phawu lokusingqongileyo aluhambelani kuphela nesikhokelo somgaqo-nkqubo kodwa lukwasebenza njengesixhobo esinamandla sokwahlula uphawu. Ngaphantsi kwempembelelo yeqhinga laseChina elithi "Umgangatho omtsha weMveliso", umlinganiselo wofakelo lwentengiso yombane we-photovoltaic kulindeleke ukuba ufikelele kwi-31% ngo-2025. Ukusetyenziswa ngokubanzi kunye nokuhamba kwee-trailer ze-solar-powered LED kwi-mobile screen trailer ye-LED ivumela ukufuduka okuguquguqukayo emva kweziganeko ezinkulu, ukuphepha ukuchithwa kwezixhobo zendabuko ezihambelana nezixhobo zendabuko.

Ikamva lilapha: ukusuka kubathwali beentengiso ukuya kwii-smart nodes zezixeko

Xa kuhlwa, isikrini setrayila yesikrini esiphathwayo se-LED sinyuka kancinci kwaye sitshintshela kwiqonga lokukhupha ulwazi olungxamisekileyo edolophini, iimeko zokusasaza zendlela kunye nezilumkiso zemozulu ngexesha lokwenyani. Olu phawu lunemisebenzi emininzi lwenza i-trailer yesikrini esiphathwayo esikhokelwayo ngaphaya komthuthi wentengiso elula kwaye ibe yinxalenye ebalulekileyo yesixeko esihlakaniphile.

Ukuma kwinqanaba le-2025, iitrayila zesikrini ze-LED ziqhuba imboni yentengiso yangaphandle ukuba iguqule ukusuka "kokuthenga indawo" ukuya "kwibhidi yokuthathela ingqalelo." Xa itekhnoloji, ubuchule, kunye nozinzo zidityanisiwe ngokunzulu, lo mthendeleko wedijithali uguqukayo awusebenzi nje njengenjini ephezulu yonxibelelwano lophawu kodwa uya kuba luphawu oluqukuqelayo lwenkcubeko yasezidolophini, ukubhala izahluko ezingqindilili kwimo yezorhwebo yexesha elizayo.